Sweden is one of the biggest candy-loving nations in the world. On average, Swedes eat about 15 kilograms of candy per person every year – more than almost any other country. But why? The answer lies in a unique tradition and a very special form of sweets: lösviktsgodis (pick-and-mix candy).
The Story of “Lördagsgodis” – Saturday Candy 🎉
The tradition of “Lördagsgodis” dates back to the 1950s. Doctors actually recommended that children should eat sweets only once a week to protect their teeth from cavities. Over time, this turned into a beloved cultural ritual: every Saturday, children would go with their parents to the local store, grab a paper bag, and carefully choose their favorites from rows of colorful candy bins.
This weekly treat became more than just candy – it was about the excitement of choosing, the joy of anticipation, and the simple pleasure of sitting down together as a family to share something sweet. Even today, Saturday Candy remains a cornerstone of Swedish childhood.
Why Pick-and-Mix Candy Is So Popular 🍭
The Swedish system of lösviktsgodis is unlike anything in many other countries. Instead of buying a pre-packed bag, you get to select from hundreds of different candies:
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Sour gummies with a fizzy sugar coating
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Creamy chocolate bites filled with caramel, nougat or marshmallow
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Licorice (lakrits) – both sweet and salty, a true Nordic specialty
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Fruity jellies, foams, marshmallows and crunchy chocolates
This freedom of choice makes every candy bag unique – no two people ever pick exactly the same mix. It’s part of the fun, and it explains why pick-and-mix stores are everywhere in Sweden.
A Social and Cultural Tradition 👫
Swedish candy is more than just sugar – it’s about community. Families and friends often gather around a bowl of candy on Saturday evenings, whether it’s for a movie night, a birthday celebration, or just quality time together. Candy in Sweden is not only for children, but something all ages enjoy.
This makes candy (godis) a symbol of togetherness – a small luxury that everyone can share.
Candy Around the World – Godis in Many Languages 🌍
No matter where you come from, candy is something everyone understands. In English we say candy, in Swedish it’s godis, in German Süßigkeiten, in Spanish dulces, in French bonbons, in Italian caramelle, in Dutch snoep, in Danish slik, in Norwegian godteri, in Finnish karkki, in Polish słodycze, in Russian конфеты (konfety), in Japanese お菓子 (okashi), in Korean 사탕 (satang), in Chinese 糖果 (tángguǒ), and in Arabic حلويات (halawiyat).
Different words, but the feeling is always the same – joy, sweetness, and sharing.
From Sweden to the World ✈️
Today, Swedish candy is gaining popularity outside of Scandinavia. Salty licorice has become a cult favorite in the Netherlands, Germany, and even the U.S., while sour gummies and foamy sweets are loved by children everywhere.
At Candory.se, we’re proud to bring this tradition to your doorstep. With worldwide free shipping, our Sweet Moment and Sweet Celebration boxes give you the chance to experience what Swedes have loved for generations: fresh, authentic pick-and-mix candy straight from Sweden.
Try Swedish Candy for Yourself ⭐
So, what is Swedish candy? It’s not just a snack – it’s a tradition, a piece of cultural history, and a joyful moment shared by families and friends. Whether you call it godis, candy, dulces, Süßigkeiten, bonbons, caramelle, konfekt, okashi, satang, お菓子, 사탕, حلويات or halawiyat – one thing is certain: Swedish candy is loved by many, and once you try it, you’ll understand why. No matter what you call it, Swedish candy is something truly unique – and once you taste it, you’ll understand why Swedes are among the top candy consumers in the world!
👉 Discover the world of Swedish Candy at Candory.se and bring home a little piece of Swedish tradition.
